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Representing the view of those who aren’t neurostimulated by text, Pierre Bayard, professor of literature at the University of Paris and author of a dozen books himself, has made the…

Even when everyone uses a common spoken and written language, as humans, we have another rich mode of discourse. Several years ago, I sat on a jury in Los Angeles….

There a guy who has a double-high associative and observer. People with this profile take in multiple non-verbal cues and convert them to decisions at as close to light speed…

To get a busy person’s attention, write so your email takes less than two minutes to read and process. You can learn the techniques journalists have refined over a century:…

When we begin with open-ended questions, those with first preference for associative processing find it easy to start riffing on how the question relates to everything else we’re thinking about,…